Social media marketers are fortunate bunch, the reason behind this is because there are innumerable number of free social media tools at our fingertips, indeed, there are free-of-charge tools from the social platforms themselves and now if you’re a Twitter user, you can also delight in their Twitter analytics feature to enable you to take pleasure in your Twitter experience even more.
Needless to say, social media users are provided with colossal amount of info on hand. The ideal next phase is learning that you’re searching at the appropriate numbers and drafting the proper conclusions from the information, easily and plainly.
Can Twitter analytics and Twitter likes aid promote personal engagement?
The analytics on Twitter take things to a more particularized, micro level. It is noteworthy that with this feature, users can view impression numbers. This refers to, for instance, the number of times your post appeared in other users’ feeds. Likewise, you could acquire even more info with breakdowns of where and when each of these impressions took place.
More than that, the same goes for engagement and click stats metrics such as retweets, Twitter likes and the like. The analytics on Twitter indicates where on the content and where on the network that user clicked or interacted with your post.
Assuredly, Twitter offers a number of useful features that will certainly benefit its users. If you happen to notice that your engagement numbers are literally high for a specific spattering of posts, does that imply that each of these contents performed the same? There is a greater possibility to that story.
In point of fact, users could get more profound into engagements through merely observing what certain forms of engagements emerged. For example, were they Twitter RTs or likes?
It matters to understand that retweets could be an indication of value. A certain user found your post substantial enough to share it with their followers. On the other hand, likes can be a clear manifestation of appreciation which simply signifies that your post resonated with other user and they hoped to give a virtual thumbs up to it.
As you can clearly see, both metrics count as engagement. Needless to say, they both tell a distinctive story.
In the event that you wish to explore which of your tweets resonate the most, take in mind that there are a few cloudy stats that could falter in Twitter’s post dashboard. Note that the rate of engagement is not one of them. In like manner, this is quite advantageous since it reveals the number of engagements divided by impressions.
To put simply, out of the many users who viewed the post, what percentage of users did something with it. Twitter counts engagement at any period a user clicks anywhere on the post and this could comprise of replies, retweets, follows, hashtags, links, embedded media, favorites, cards, surname, tweet expansion as well as profile picture.
Evidently, the activities you choose to do on Twitter be it RTs, favorites, comments or likes- all of these could possibly be transformed into a meaningful engagement and discourse.
Reasons Behind Twitter Likes
Twitter likes have undeniably gotten a lot more renowned in the past up until now. Let us explore the diverse ways and reasons why still more and more Twitter users choose to use this feature on this highly acclaimed social media platform.
a) Expressing Appreciation
To boot, this is probably the most transparent form of a like that could ever prevail. The “like” on Twitter, in this instance, is absolutely just a declaration uttering “I liked this content or tweet”. Indeed, there is nothing more to it and nothing less of course. There are some Twitter users who utilize the social network not figuratively, at the end. These are probably even the same users who altered the way they utilize the button when it altered from favorite to like, although the button practically did not alter at all.
b) Bookmarking Contents/Posts/Tweets.
Twitter users can view the list of all the tweets that they have liked whenever they prefer. In fact, this is how some users utilize it; as a list of engrossing stuff that they can resort to any time they wish whether the reason behind this is to reminisce, resort to specific posts later and universally just to have reference handy.
Evidently, it is a very good feature when it comes to bookmarking some helpful guides that you’d like to save for later reference.
c) Automatic Support
It is substantial to note that this is what most brands in general choose to do. A lot of brands will install bots to aid them monitor specific keywords, hashtags uses or other search results on Twitter, searching for the latest contents.
Moreover, when that content materializes, the bot will like the tweet. At times, it executes more, at times not; nevertheless, it is a process done in an automatic manner.
d) Showing Acknowledgment
Twitter likes also serve as more than just a mere expression of appreciation. At times, it is employed for one-way message; for instance, a certain user @ mentions you and you like this to let that user know that you acknowledge that you viewed it, but either you do not prefer to utter anything to continue the discourse or you don’t feel like posting it on your feed.
e) Non-Verbal Communication
In reality, there are many bashful Twitter users that actively keep track on their feeds and follow other users; however, they do not post or respond themselves. In the same way, there are some users who do not really have anything to add, while other users feel as if they are not permitted to partake in the discourses amongst renowned personalities and the elites. Hence, all they do is to simply like the tweet.
f) Baiting the Hook for Follows
There are some Twitter users who utilize Twitter likes as a form of poke that means “please notice me”. To put simply, they like a tweet from another user with high hopes that the user will notice them and become a potential follow.
They wish for a mutual follow kind of relationship; however that is barely the actual result. Many a time, the liker obtains nothing in return while the likee simply accepts the like and carries on.